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• China Food & Drinks Fair “Tángjiǔhuì 糖酒会”, or Sugar and Wine, is the largest alcoholic beverage trade fair in China, focusing on the food, wine and the beverage industry.

• The 110th official China Sugar & Wine Fair will be held from March 20th until 22nd at two of Chengdu’s largest exhibition centres. Days before this event, many Chengdu hotels will be hosting smaller offshoot fairs. Lots of hotels are full, and many more boozy events will be taking place around town.

• Leave more time for travel whilst the fair is in town, as it can lead to lots of congestion on the roads.

Days before this event, many Chengdu hotels will be hosting smaller fairs. The biggies are:

Kempinksi
Sofitel
Renaissance
Jinjiang Hotel
Minshan Hotel

Traffic around these hotels during the fair gets really congested, so avoid traveling by car through these areas, or ensure you leave enough time for the delays.

Until March 19th:

Many hotels, such as Kempinski (7 Floors), Shangri-La, Taihe Int.’l Hotel, Wanda Reign, The Renaissance, Jinjiang Hotel, Minshan Hotel, Sheraton Lido, among others.

March 20-22nd (daily, 09:00 – 16:30):
The big exhibitions each have a different focus and will be held at both the New International Convention & Exhibition Centre (Chinese liquor, beverages and dairy products, packaging and supply chain) AND the Western China International Exposition City (food machinery, condiments and ingredients, imported food, snacks, baked goods, beer and low-alcohol liquor, wine and international spirits).

If you haven’t been there before, both places are VAST – with the Western Exposition City alone covering an area of approximately 325,000 ㎡ (with the Western Exposition City alone covering 2/3rds). Both exhibition centers will host 6600 exhibitors from 45 countries and regions, showcasing 300.000+ products.

The fair brings a wide variety of food and beverage vendors together (baijiu, other spirits, wine, beer, spices, food additives, etc), but also food packaging machinery, raw ingredients, food machinery production, and much more.

If you’re expected the food festival like the ones you may have been to at home and planning a leisurely day out – The Sugar and Wine Fair is not this. It’s mostly focused on business to business sales and has was recently described as ‘messy sales, crowded fair’… spot on.