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Event Category: Exhibitions - CultureEvent Tags: design, fair trade, hoowgood, Life, original, show, style, and Trade not Aid

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  • “Trade Not Aid”

    The First Fair Trade Show in Southwest China

    Date: 2018.6.16 – 8.16

    Time: 10:00 – 22:00

    Address: No. 601, 6 Floor, Yitai Center, 1199 north section of Tianfu Rd. 天府大道北段1199号银泰中心6楼601号

    What is the meaning of fair trade?


    “Every time you spend money,

    you are casting a vote

    for the kind of world you want.”

    Fair trade is more than just giving a fair salary to producers – it’s about rethinking business models and how we consume in a new era; it is about not being purely profit driven and having transparent cooperative relationships based on dialogue and respect. Fair Trade can fundamentally improve producers lives through fair and safe trade environments.


    Ten Principles of Fair Trade

    “Trade Not Aid” is not a slogan any more

    From June 16th to August 16th, together with lifestyle brand San Shi Liu Ji under Zhongshuge, Hoowgood will bring a new lifestyle revolution to Chengdu focusing on the “Fair Trade” spirit and the “Trade Not Aid” concept.

    For the next two months, they will bring fair trade products and invite associative guests in the field to Chengdu. By displaying their goods and explaining why they’re special and meaningful, they will show how the products you purchase are more than just things to own, but ways to empower and enable others to have a better life.


    Life Style Revolution


    Hoowgood will use their platform to showcase high quality fair-trade products. These will be sourced from different places in China and further afield; Nepal, Indian and Africa. Each will come with it’s own story.


     Organic apparel series

    The brand’s original design was created through collaborating with Creative Handicrafts, a fair-trade organization in India. Each product is made from Fairtrade Labelling Organization’s international organic raw cotton combined with traditional handicrafts, with 1% price for each purchase donated to the earth (1% For The Planet).

    ( More information about 1% For The Planet: http://www.onepercentfortheplanet .org/)


     Eco-fabric series

    This series are made by the ACP, a fair and non-profit trade organization in Nepal, by combining modern design and traditional craftsmanship. They provide technical guidance on design, marketing and management to low-income producers. This institution provides job opportunities for socially marginalized men and women and has sustainable development and stable income.

     Family life series

    This series is handcrafted by the Indian fair-trade organization. Moradabad in India is a city with 700,000 people, of which more than half participate in the trade of metal handicrafts, but craftsmen have long had a low income and had no way but to borrow loans from exporters to complete the products. The craftsmen receive higher salaries and their children receive free education through fair trade organizations.


    Accessory and ornament series

    This series is created and handcrafted by the women in poverty-stricken mountainous areas in Aba Prefecture, Sichuan Province, and provides local women with a stable source of income.


    Organic food series

    Local coffee beans come from African Rwanda Cooperatives, which was certified by Fairtrade Labelling Organizations International in 2003.

    The honey sold on the site is alpine honey sold by Grandmother Wang of Caopo Township, Wenchuan County, Aba Prefecture, Sichuan Province.

    I Support Fair Trade

    Voices of the Fair trade brand founders


    TWINE from Taiwan

    From Culture to Fair trade


    With the idea of fair trade and environmental protection design

    TWINE combines modern design with traditional process technology

    Officially becoming a member of the World Fair Trade Organization in 2013

    Also, as one of the most influential Fairtrade brands in Asia.

    杨士翔 Vinka Yang

    founder of TWINE Jianguozi


    He graduated from the Architecture Department of Tamkang university. He took a fancy to a fair trader and eco-friendly design because of his work in Shanghai. After the foundation of Jianguozi, he began to further understand fair trade because of the use of wire came from a fair trade source. Vinka persists on the combination of original local design and fair trade raw material production, and helps the disadvantaged groups in backward countries practically at the same time of production. Take products as a carrier and share traditional technology and religious culture of different cultures, and promote the development of fair trade. He will bring about the founding process of Jianguozi and the design inspiration and product concept they found in the travel of fair trade.



    Loving community breed by local soil 

    岩羊 Bluesheep


    Bluesheep was founded in Sichuan in 2013.

    In accordance with the concept of “fair trade” and public welfare assistance.

    Bluesheep has provided a market center for craftsmen.

    Bring minority handicrafts into the southwest market

    It is also aimed at protecting the environment and inheriting national cultural heritage.


    founder of Bluesheep


    Rachel, 72 years old, is well known by many people for more reports in Chengdu. Rachel touched the living conditions of national minorities in poor areas due to her early medical support in Tibet, and she realized that if the national minorities wanted to change their economic quandary, they must open the local market. Because of some kind of; impulse and affect, Rachel began to do her best to help these minority producers to sell the products. In the process, she became more and more powered. In 2013, he registered “Blue Sheep” in Sichuan. At present, the goal of Bluesheep is: creating working opportunities for marginal population, help craftsmen to exploit the market, promote fair trade and protect culture.

    More introduces of sharing guests will be released in the following text.



    June 16: “Trade Note Aid” Event

    On June 16th (2-4pm), we will invite Yang Shixiang Vinka Yang, the founder of TWINE Jianguozi—— in Taiwan, to perform the theme sharing meeting——”practice fair trade with culture” in the six episode of Zhong Shusan’s food.


    Free event/ RSVP required

     Limited seats

    Scan the QR Code below


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