The 112th China Food & Drinks Fair (Chengdu)

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🥂 The 112th China Food & Drinks Fair Comes to Chengdu This March

The 112th China Food & Drinks Fair (also known as “Tángjiǔhuì 糖酒会” or Sugar and Wine) is the largest alcoholic beverage trade fair in China. It focuses on the booming food, wine, and beverage industries and brings thousands of exhibitors and visitors to Chengdu.

This spring’s edition, The 112th China Food & Drinks Fair, will run from March 25th to 27th at two of Chengdu’s largest exhibition centers. In the lead-up to the official event, many city hotels will host smaller offshoot fairs. Expect packed accommodations, heavy traffic, and many more boozy events around the town.

👉 Leave more time for travel whilst the fair is in town, as it can lead to lots of congestion on the roads.

🕰️ History of the China Food & Drinks Fair

This trade fair was established during China’s planned economy era. Over time, it evolved into a massive commercial event. Since 1984, it has been held twice a year, in spring and autumn, to keep up with the growing demand for products like sugar, wine, spirits, and soft drinks.

Today, The 112th China Food & Drinks Fair continues this legacy, supporting both international brands and small producers looking to break into the market.

Until March 21-24:

Many hotels, such as Kempinski (7 Floors), Shangri-La Hotel, Taihe Int.’l Hotel, Wanda Reign, The Renaissance, Jinjiang Hotel, Minshan Hotel, Sheraton Lido, Niccolo Chengdu, among others.

March 25-27 (daily, 09:00 – 16:30):
The big exhibitions each have a different focus and will be held at both the New International Convention & Exhibition Centre (Chinese liquor, beverages and dairy products, packaging and supply chain) AND the Western China International Exposition City (food machinery, condiments and ingredients, imported food, snacks, baked goods, beer and low-alcohol liquor, wine and international spirits).

If you haven’t been there before, both places are VAST – covering an area of approximately 100,000 ㎡. Both exhibition centers will host 3000 exhibitors and 150000 professional purchasers, showcasing 300.000+ products.

Entry:

FREE

More information (English):

http://www.qgtjh.org.cn/en/index.html

More information (Chinese):

WeChat: cfdfnews

Venue 1:
New Century Exhibition Center

世纪城新国际会展中心

198 Shijicheng Rd, Wuhou District 武侯区世纪城路198号

Venue 2:

Western China International Exposition City

中国西部国际博览城

No. 88 East Fuzhou Road 福州路东段与蜀州路交汇处

The fair brings a wide variety of food and beverage vendors together (baijiu, other spirits, wine, beer, spices, food additives, etc), but also food packaging machinery, raw ingredients, food machinery production, and much more.

If you’re expecting a food festival like the ones you may have been to at home and planning a leisurely day out – The Sugar and Wine Fair is not this. It’s mostly focused on business to business sales and has been described as ‘messy sales, crowded fair’ – spot on.

Navigating this expo, if you’re looking to make sales, is no easy task, even with industry customer contacts, as it often involves shuttling between hotels in order to see more clients. The traffic situation in Chengdu is usually significantly worse during the Fair.

For the time being, the China Food and Drinks Fair is still a gathering of local Chinese companies. It is far from being geared to international standards and, for now, overseas businesses should not expect an overnight share of the rewards.

Attend if you dare!

Expect to see creative ways to attract customers

Will you attend?

Let us know in the comment section!

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