Maserati China’s 15th Anniversary in Chengdu

CdExpat Team

December 19, 2019

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What qualities does a brand need to stand still through the test of time?

The answer must be visionary, enthusiastic and perseverance. It is because of these qualities, Maserati turned out to become a global brand, universally recognized as a symbol of motoring excellence.

Started from 1914, when the Maserati brothers founded the Officine Alfieri Maserati in the heart of Bologna, Italy, they could hardly have imagined the impact they would have on the world. And this year marks their 105th year of establishment. With the perfect combination of Italian design and craftsman spirit, Maserati presents the authentic top-level car to the world.

Maserati officially entered China in 2004 and started the extraordinary 15 years of experience in China. Along the way, Maserati received love and recognition from Chinese car fans.

On Dec.14, a grand celebration was held with the theme of exploring the national treasure pandas and an Italian dinner hosted by Chengdu Poly Auto Maserati.

The event took place at Vanke Tianfu Splendid which is one of the representative works of Vanke in Midwest China. Each design of the place is committed to the innovation of high-end lifestyle. Since Maserati prides itself on its long and glorious heritage of innovation, because of the similarities in brand concepts, Chengdu Poly Auto Maserati chose to host the event at Tianfu Splendid.

The activities started at 7:30 in the morning. Guests drove the Quattroporte, Ghibli and Levante to Dujiangyan Giant Panda Base. Apart from visiting, cleaning, and workshop, guests also participated in feeding pandas to have closer contact with national treasures.

After the morning activities, guests drove to Tianfu Splendid, where the grand banquet was held at night. There were many warm-up activities before the banquet.